Breeding with pride , work with vision.

La Alborada - Since 1918

Hereford - Polled Hereford

We are a family business with more than a century of experience in livestock production, focused on the permanent genetic improvement of the Hereford breed, committed to sustainability and agricultural innovation.


Discover our history and services. Learn why we are leaders in the agricultural sector.

We are a Family Business with a rich agricultural tradition dating back to 1918.
At La Alborada, we specialize in promoting beef farming, offering superior quality Hereford breeding stock, with a permanent dedication to genetic improvement in all its standards.
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Services offered by La Alborada

Polled Hereford and Hereford Players for Sale

Permanent sale of Polled Hereford and Hereford bulls. Sale of selected wombs. We offer functional broodstock, with high reproductive efficiency and adaptability to our meat production systems.

Production and sale
of cattle

Full Cycle Livestock Farm Production and sale of cattle. Production and sale of sheep.

Consulting and advice

We provide comprehensive advice for an improvement in the efficiency and profitability of agricultural livestock systems. Consulting for producers interested in increasing productivity levels in agricultural companies.

Guided Tours

Get to know La Alborada from the inside. Ask for guided tours throughout the year and discover our secrets.

We operate with a special focus on the sustainability and efficiency, combining experience, innovation and professionalism to lead in the agricultural market.

Ensuring a constant and dynamic genetic improvement of the Hereford breed, as a fundamental contribution to the development of national livestock. Always supported by the talent and effort of our work team.

About Us

We are leaders in the agricultural market, combining innovation and professionalism with a long history and experience. Our family business is managed and operated by members of the Reilly Arrarte family through 5 generations, reflecting our commitment to the productive development of the sector based on knowledge.
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Annual Auctions

At La Alborada, we organize annual Hereford and Polled Hereford bull and belly auctions. These events are an opportunity for our customers to acquire animals of high genetic quality, rigorously selected to improve the productivity and efficiency of their production systems. Our auctions are recognized for the excellence of the offer, as well as our commitment to transparency and customer satisfaction.
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Expo Melo 2023 Honor Cup

Emma's Park

The large shell of the estancia "La Alborada" is located in the middle of the "Parque de Emma". It is a beautiful park that is almost a century old. This space was created with care by Mrs. Emma Haro de Arrarte, who dedicated her life to growing a wide variety of trees, plants and flowers, reflecting her deep love for nature. In this natural habitat of almost 5 hectares, peacocks, wild ducks and swans live and reproduce, offering a natural spectacle for visitors. The main gallery of the town houses antiques that are part of the history of La Alborada and the Arrarte family. The walls are decorated with works by different Uruguayan artists adding an artistic touch to the natural environment.
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